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Wow !!      Wait Until You See

Gravity Models Just Took a Giant Leap Forward in Technology!

(Want to be part of it?)

The New Segmentation System

You know the problem --- gravity models have always assumed that all shoppers are the same, and all supermarket formats are the same, but we know thats becoming increasingly wrong!

For example, the shopper inclined to shop at Wal-mart may not be inclined to shop at Whole Foods.  There may be dozens of these relationships important to accurate sales forecasting.

Now, with SITESPLUS 2008.1, you can model these segmented choices easily!  Define your store formats, your consumer profiles, and the relationships between each, then let SITESPLUS 2008.1 handle all of the calculations automatically!  What could be easier?

 The New Review System

Many of the most common errors made in gravity modeling are easy to make, but difficult to find.  How long would it take you to find a mistyped coordinate?  Wouldnt it be nice if the computer could do those checks for you?

Review Your Models

Now it can!  With the SITESPLUS 2008.1 Review System, you can perform a comprehensive review of each model.  Here is a brief list of just some of the things SITESPLUS will check for:

 ]   Store size / curve deviation                 ]   Suspicious model radius

]   Store location / PWTA mismatch             ]   Store radius / sector radius conflict

]   Suspicious store sizes or sales               ]   All item coordinates

]   Extreme population growth                 ]   Extreme PCW values

]   Suspicious sector radius                    ]   Useless barriers or cross-points

]   Store performance / power mismatch          ]   Suspicious model date

]   Ineffective manual powers or curves           ]   Extreme directional curves

]   Suspicious sister store pairs                 ]   Undersized trade area

]   Extreme demographic values                ]   Spotting data

Imagine, one click and all of these items are checked for you and logged into an open SitePad document, along with suggestions for correction!

Review Your Project

Want more?  Ok, SITESPLUS 2008.1 can also review your entire project, including the consistent use of data, variables, and dates between models.  Heres a brief list: 

]   Consistent use of model dates and population years

]   Suspicious inflation rates used

]   Consistent store data between models, review of variable settings

]   Consistent use of sector data and variables between models

]   Consistent use of barriers and cross-points between models

Customize the Reviews

With SITESPLUS 2008.1 you can even customize the items that are reviewed, and the sensitivity of many checks.  The end result is computer-fast artificial intelligence that works the way you want, and could save you endless hours of frustration.

More Strategic Mapping Scans

 SITESPLUS 2008.1 contains MapX, the engine for MapInfo.  Using this engine and your MapInfo data, SITESPLUS can perform sophisticated scans of major metro areas showing where the best potential is for a new site.  These scans consider all of the elements an experienced analyst would consider, including population, potential, existing competition, and even the new segmentation relationships you may have established using the new Segmentation System of SITESPLUS 2008.1.

Prospecting for sites has never been more efficient.

There are many other enhancements too numerous to mention.

 SITESPLUS 2008.1 began shipping August 11, 2008.  There is be no price increase for your company to upgrade to this newer version.